Planning Dirty Academy by Julian Cole

LIFETIME ACCESS FOR $997

PATHWAY TO BECOMING A LEADER IN STRATEGY

Progress to a leadership role in strategy with the Planning Dirty Academy.

The BIG-T Strategist model gives you a;
- Strong foundation in the strategy craft with 9 modules
- BIG-T modules (Diplomacy, Management and Selling Strategy) that elevate you to leadership

The Academy includes lifetime access to;
- 80+ video lessons
- Private Facebook Group (500+ members)
- Private mentorship groups
- Access to Julian Cole

BIG-T MODULES & COURSES

Strategy Fundamentals

What is strategy?
Writing a strategy
Different types of strategy
Managing Downtime
Short Sharp Strategy
Who's Who In Agencies
Strategy In Under An Hour
Helpful Strategy Resources

Research

Kick Off Questions
Strategy Scrapbook
Art of Interviewing Clients
Evaluating Data Sources
Validating Problems/Insights

Insights

What are insights?
Insights vs. observations
Flipping Insights
Polishing Insights
Adding Tension

Creative Briefing

How to write a creative brief

Sacred Six Brief Template
GET-TO-BY Brief

Tactical Briefs

Single Minded Proposition

Biggest Mistakes With Creative Briefing

Giving Creative Feedback

Tips for Briefing Remotely

Brand Strategy

What is Brand Strategy?

Brand Frameworks

Brand Benefit Ladders

Brand Architecture

Brand Archetypes

Comms Planning

What is Comms Planning?

Consumer Journey Tools

Consumer Journey Mapping

Comms Framework

Comms Planning Questions

Tactical Briefing

Articulating An Idea

Idea Formula

Building Out An Execution

Campaign Ecosystem

Content Strategy (Annual)

Framework Factory

Innovation Checklist

Blueprints

Advertising Effectiveness

How Advertising Works

Cogs of Marketing Effectiveness

Mental And Physical Availability

Distinctive Assets

Category Entry Points

ESOV

Different Types of Measurement

Creating a KPI Framework

Business Strategy

SWOT Analysis

Reading a Financial Report

Proactive Strategy

Growth Matrix
Business Strategy Models (Coming Soon)

Professional Development

Transitioning Into Strategy

Strategy Confidence

How To Get A Raise

Creating Your Pitch

Strategy Portfolio Website

Diplomacy

Politics 101
How To Work With Creatives
How To Work With Media Agencies
Giving Creative Feedback
Designing Decks
Writing Presentations

Management

Managing Planners
Strategist Interview Questions
Setting Up A Strategy Department
Setting Up A Strategy Department Vision
Scoping Strategy
Being Strategy About Resourcing

Selling Strategy

Scoping Strategy
Being Strategic About Strategy
Proactive Strategy
RICK Sales Model
How Agencies Make Money
Strategy Sales Models (Coming Soon)

ABOUT JULIAN COLE

Julian Cole runs the Planning Dirty Academy.

A strategy consultant to leading brands like Apple, Facebook, Disney and Uber.

Previously he was Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategist.

Learn more here.

I was skeptical of signing up for yet another strategy group, but decided to join Julian's Planning Dirty Academy as part of a 2020 goal to change up my approach to planning and collaborate more regularly with other strategists.

I have to say, I realized my ROI almost immediately.

Megan Shepherd, Communications Strategy at The New York Times

The more complicated marketing becomes, the more crucial it is to ground yourself in the fundamentals.

Planning Dirty provides clarity across the key tenants of strategy in a way that is immediately actionable - whether you're starting out, want to stay sharp later in your career, or as a resource to help train others

Julian Cheevers, Managing Director at TBWA/Media Arts Lab

Julian is making the most positive impact in the discipline today. His tools anchor Planning/Strategy (and innovation in general) as it’s meant to be - simple, powerful and collaborative.

His commitment to fearless curiosity without ego is at the heart of innovative ideas.

Tricia Russo, CSO at DDB Chicago

Julian is probably one of the most generous people in the industry at the moment when it comes to sharing his knowledge and experience.

As somebody on the leadership team said, some of the best money you can spend.

Kelsey Hodgkin, Head of Strategy, Deutsch LA

Planning Dirty Academy is exactly what I've been needing. I was a brand founder and designer before I came to the industry and I'm completely self taught.

I've been working between art, copy and strategy for the last 3 year at a small brand studio and have been feeling stuck. Now I'm excited to come here and learn everyday.

Jahfre Colbert, Creative Strategist at studio bc/c

As an ex-planner who moved over to the client side, this planning platform has been my go-to resource to educate/facilitate understanding of brand/communications/marketing for the internal marketing & product development teams and also the agency oftentimes.

Anirban Ganguly, Head of Content Strategy and Innovation at Astro

The combination of easy-to-follow lessons and a whole host of practical resources make the Planning Dirty Academy an amazing resource for planners and strategists of all levels, whether you’re trying to break into the discipline or leading a whole department.

Ingo Kessler, Strategy Director at Huth + Wenzel

FAQs

How do I convince my boss to pay for the Academy?

The best agencies invest in their talent.

Around 40% of Academy memberships are bought by agencies/companies for their staff.

From big network agencies and brands to small independent agencies of 5 people.

If you need a deck or an email template to send to your boss, check out the employee reimbursement site.

How long do I get access to the Academy?

For life!

You will have lifetime access to the Academy with the one off payment. The Academy has been created so that you can constantly refer back to it through out your career as you continue to progress to a leadership role.

How will I access the course?

You access the course through this website academy.planningdirty.com.

You will also have access to the special Planning Dirty Academy Drive which has all the presentations and frameworks.

How much is the Academy?

The Academy is a one of payment of $997.

This will give you access to the Academy for life.

If I have a question how can I get in touch with Julian Cole?

There are three ways that you will have access to Julian Cole;

1) Julian checks the private Facebook Group daily and answers all questions. So if you have a question this is the best place to ask as you also get the benefit of all the other strategy minds in the group.

2) On the website Julian will check all the comments and give feedback on exercises, so feel free to ask questions here.

3) You will be able to email Julian directly.

Is the Academy structured?

It is recommended that everyone starts with the Strategy Fundamentals module to get up to speed.

Then it is up to you to go into detail on the different topics.

We will also be going through different modules every month with Q&As on the Facebook Page.

I would like my whole office to do this, how do I go about that?

We have a number of companies who do this as a group.

If you are interested in a office plan, get in touch - julianwcole@gmail.com

Lifetime Access for $997

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