Strategy 101

1. Launch Into Strategy (Strategist Level)

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Consumer Journey Mapping

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Articulating an Idea

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How Agencies Make Money

Short guide to how advertising agencies make money and the most important concepts.
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Designing Desire

It’s hard to find recent examples of behavioral economics in advertising. We took 5 concepts and showed how they come to life in campaigns.

Strategy Mate

All your planning questions answered

Day 1 Advice for New Planners

Advice for new planners from old planners