04. Creative Briefing by Julian Cole
Buy for $250

04. Creative Briefing


If you're looking for a simple way to create compelling briefs this course is for you. 

The Creative Brief Course, gives you a simple formula to create big idea and tactical briefs. 

This course is for anyone who is looking for the fundamentals for creating a brief. 
Buy for $250

What's included?

Video Icon 5 videos File Icon 16 files Text Icon 1 text file

Contents

Sacred Six - Creative Brief Format
How To Write A Creative Brief - Seamless Example
5 mins
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Creative Brief Template & Case Studies
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Barbie Strategy Paper
2.46 MB
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Lysol Strategy Paper
11.8 MB
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Seamless Strategy Paper
7.55 MB
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Creative Brief - GET/TO/BY
Creative Briefing - GET/TO/BY
38 mins
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GET/TO/BY Brief Writing (PDF)
3.35 MB
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10 Examples of GTB Creative Brief (Academy)
4.09 MB
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10 GET/TO/BY Briefs From SuperBowl 2020
1.79 MB
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Tactical Brief
5 Steps Creative Brief to Tactical Brief
7 mins
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Tactical Brief (Google Slides)
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Mapping The Consumer Journey Lesson
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Framework Factory Deck
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Snickers Fix The World Commercial
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Tactical Brief Presentation (PDF)
705 KB
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Beginner - Single Minded Proposition
Single Minded Proposition
12 mins
Preview
1. Beginner - The Single Minded Proposition.pdf
2.5 MB
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Biggest Mistake With GTB Brief
Number 1 Mistake Junior Planners Make
2 mins
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Biggest Mistake Made With Junior Planners (PDF)
273 KB
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Biggest Mistake With GTB (Google Slides)
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Bonus: Giving Creative Feedback
Giving Creative Feedback (PDF)
2.87 MB
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Bonus: Tips For Briefing Remotely
Tips For Briefing Remotely.pdf
1.17 MB
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About Julian Cole

Julian is a strategy consultant to leading brands (Uber, Facebook, Disney, Apple). 

Previously he was the Head of Comms Planning at BBDO & BBH in New York (Bacardi, PlayStation, Google, Mars, Pepsi) where he led a team who won over 50+ Cannes Lions. 

About Planning Dirty

Planning Dirty Academy is the leading training resource for strategists. With 400+ members and 20,000+ subscribers to the newsletter. 

The Academy has over 8+ hours of strategy content and has planners from a range of companies and agencies.