Creative Briefing Course by Julian Cole
Buy for $250

Creative Briefing Course


If you're looking for a simple way to create compelling briefs this course is for you. 

The Creative Brief Course, gives you a simple formula to create big idea and tactical briefs. 

This course is for anyone who is looking for the fundamentals for creating a brief. 

This course will be at the reduced price until 26th March. 
Buy for $250

What's included?

Video Icon 3 videos File Icon 11 files

Contents

Creative Brief - GET/TO/BY
Creative Briefing - GET/TO/BY
38 mins
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GET/TO/BY Brief Writing (PDF)
3.35 MB
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10 Examples of GTB Creative Brief (Academy)
4.09 MB
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10 GET/TO/BY Briefs From SuperBowl 2020
1.79 MB
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Tactical Brief
5 Steps Creative Brief to Tactical Brief
7 mins
Preview
Tactical Brief (Google Slides)
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Mapping The Consumer Journey Lesson
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Framework Factory Deck
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Snickers Fix The World Commercial
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Tactical Brief Presentation (PDF)
705 KB
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Biggest Mistake With GTB Brief
Number 1 Mistake Junior Planners Make
2 mins
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Biggest Mistake Made With Junior Planners (PDF)
273 KB
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Biggest Mistake With GTB (Google Slides)
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Bonus: Giving Creative Feedback
Giving Creative Feedback (PDF)
2.87 MB
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About Julian Cole

Julian is a strategy consultant to leading brands (Uber, Facebook, Disney, Apple). 

Previously he was the Head of Comms Planning at BBDO & BBH in New York (Bacardi, PlayStation, Google, Mars, Pepsi) where he led a team who won over 50+ Cannes Lions. 

About Planning Dirty

Planning Dirty Academy is the leading training resource for strategists. With 400+ members and 20,000+ subscribers to the newsletter. 

The Academy has over 8+ hours of strategy content and has planners from a range of companies and agencies.