Invest in your brain

Take control of your career. Expanding your capabilities is key to progressing as a strategist. The Planning Dirty Academy ensures that you are constantly improving your craft.

Level up your skills

Get access to resources that will help you progress as a strategist. Having built two award winning comms planning departments at BBDO NY and BBH NY, I know what skills are necessary for strategists to keep progressing in their jobs. 
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3 Pillars of The Academy

1. Skills

Recorded webinars where I will be teaching a different skill of the role of a strategist.

2. Career

Guidance on career progression, finance, and managing other strategists.

3. Resources

Downloadable decks that dramatically save you time in your day to day job.

Fresh Content

Planners Template

2019 template featuring 30+ slides you can use for your next strategy brief & presentation. Keynote, Google Slides, and Powerpoint files are included.
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Platform Playbook

One-stop-shop for all the latest ad units. Starting with 17 ad units from Facebook, Instagram, and Tiktok with best in class examples. 
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FAQs

Can I buy the decks one off?

Yes you will be able to buy one off decks if you do not wish to join the academy. 

What’s the difference between this and the newsletter?

The newsletter will continue to give resources but the academy is going to be more in-depth. I like to think of it as an iceberg, there’s the 20% of things that you can see with the newsletter and then the academy is all the more indepth 80% that will help you out. 

What happens when I unsubscribe?

You can unsubscribe at any time, there is no lock in period however you will be removed from the Google Drives and you will lose access to all documents at the end of the month. 

How often will you be updating?

I will be adding new content to the library every month, so you will be constantly learning.  

Julian Cole

I've held the role of Head of Comms Planning at BBDO and BBH and helped create award winning work for PlayStation, Bacardi, Pepsi, Google and Coca-Cola. These roles helped me understand what was key to help strategists progress in their career.

With a void of practical information online, in 2017 I started the Planning Dirty newsletter to share the best tools and resources growing to over 15,000 subscribers. The Academy is the next step in that journey.